Social networking sites are now some of the most visited in the online arena. Reports suggest that sites like Facebook, Google+, Twitter, YouTube, etc. are attracting billions (yes, it’s with a B) of unique internet users every single day. This opens so much opportunities for people who are selling all sorts of stuffs in the world wide web.
In this article, I wish to help you use these sites in promoting and selling your very own coaching programs. Here’s what you need to do:
Facebook. Let’s start with the most popular social networking site today, shall we? It’s important to note that hundreds and thousands of people from across the globe are spending at least 2 hours per day on this site. That’s more than enough to educate them about your business and your programs, right? Start by getting your own account. This should be easy as the process of signing up is literally hassle-free. Provide all pertinent information about your business. Include your business phone number, site’s URL, and physical address. This will give your prospects a guarantee that you’re a legitimate eSeller. Then, build and expand your network of friends or fans. This may take a while but ensure that you “invite” only those that are qualified prospects. Then, make use of Facebook tools like pages and groups where you can post amazing content not just to educate your prospects but also to demonstrate your expertise in you niche. It’s important that you log in to your account several times a day (you can hire somebody to do this for you if you’ve got so much on your plate) to check messages and comments.
Twitter. Just like Facebook, Twitter is visited by millions of different people every single day. This makes it a great channel when you’re promoting anything. Signing up is relatively easy. I suggest that you register a name that best represent you as an online coach. You’ll need to get people to “follow” you so you can easily update them. Through this, you can announce your marketing gimmicks and you can insert links that will take your prospects to your articles, website, or blog. For best results, I would suggest that you jump into conversation as much as you can. Provide answers to questions and offer expert advice. It is through this that you’ll slowly be known in your online community as the go-to guy.
YouTube. You need to give your potential clients a proof that you can effectively coach them. So I suggest that you record some of your seminars and coaching sessions. Then, post them on YouTube. Through this, your prospects will get an idea about your coaching skills and your level of expertise. To get more attention, post videos that contain solutions to your prospects’ most pressing issues or answers to their burning questions. If these people were impressed with what you offer in your videos, you can be assured that they’ll consider doing business with you in the future.